Asahi Soft Drinks will launch “Green Cola” on 25th May. This is a cola soda made completely from natural sources, with zero colours, zero caffeine, zero preservatives and Asahi Brewery’s black malt. The flavour is created using plants and the beverage is produced using Asahi’s own patented technology called “Fresh Quality Method”.
The package is 500 ml PET bottle, and the retail price is 140 yen. The target audience is adults aged 20 to 30 because these consumers are now increasing their consumption of CSDs in Japan. Asahi plans to launch further new CSDs for adults this summer and is aiming to make a significant impact on this market. Asahi’s sales target for Green Cola is half a million cases this year.