Lighter lighter lighter...

As we all know, "Sustainability" is currently one of the most important global trends. In the Japanese beverage industry, the predominant packaging format is PET bottles, and there is a focus among the major drinks companies to reduce bottle weight.

Last year Coca-Cola Japan had success with its ILOHAS water, with the 520ml lightweight bottle weighing only 12g but importantly, also being strong enough for stacking in vending machines.

Today, Asahi Soft Drinks, which occupies a mid-market position in the water category, announces a reduction in its larger 530ml bottle weight from 29g to 24g. Also it is available for vending machine.

For more news on this story or on other current developments in the Japanese beverage industry and market, please get in touch (webmaster@beverage-j.co.jp)

アサヒ飲料は，ミネラルウォーター「バナジウム天然水」の500mlペットボトルを軽量化します。

従来の29gから24gへと５gの軽量化です。またラベルも短くして材料の使用量を減らしたそうです。

それから，内容量を+30ml・お値段据え置きの税別115円となりましたので，ちょっと「オトク」になってます♪

発売日は４月６日です。

どうやらミネラルウォーターは，500mlではなく増量＆価格据え置きの方向に動いているようですヨ。